Richard Jurek is an American author, numismatist, and business executive. He is the author of the book The Ultimate Engineer: The Remarkable Life of NASA's Visionary Leader George Low and co-authored the book Marketing the Moon: The Selling of the Apollo Lunar Program.
Space artifact collector
Jurek became a aerospace enthusiast and collector of space
memorabilia in the 1970s. He first collected autographed space items among other collectables, eventually focusing mainly on astronaut flown personal mementos and artifacts. His collection includes a large selection of space flown numismatic items, including an assemblage of $2 bills signed by astronauts that were carried while in orbit or during lunar landings during the golden age of space exploration. His unique collection of $2 bills carried by astronauts appear in the online Jefferson Space Museum.
He has also exhibited pieces from his collection at the Kansas Cosmosphere
and the Southern Illinois University Museum
His collection has also been covered on
PBS and WGN TV's "Backstory with Larry Potash" program.
Space historian
Jurek is the co-author of the 2014 book
Marketing the Moon: The Selling of the Apollo Lunar Program, which he cowrote with David Meerman Scott. The book focuses on the use of marketing techniques and marketing agreements between
NASA and private industry to promote the importance of the
Apollo missions to the US public.
He has provided public lectures on the subject as well.
The book contains around three hundred images of original ads and marketing materials, cut down from an initial collection of about three thousand.
Jurek argues that what occurred during the marketing of the Apollo missions set the precedent of the modern interaction between the public and mass media.
For his book he also appeared on the
Science Channel's television series
NASA's Unexplained Files, as well as the documentary
The Two Dollar Bill.
He is also a contributor to Air & Space Smithsonian.
He also served as a consulting producer on the 2019 critically acclaimed PBS/American Experience documentary, Chasing the Moon.
In 2019 Jurek released the book The Ultimate Engineer: The Remarkable Life of NASA's Visionary Leader George Low. Publishers Weekly said of the book that, "The result of Jurek's extensive research and careful use of detail is a comprehensive portrait of a figure vastly greater in significance than in name recognition."
Business career
Jurek is the Chief Marketing and Communication Officer of The Inland Group.
Previously, he was a vice president and head of corporate communications at The
Northern Trust in Chicago.
